The Bridget Bag, in Four Cities

For the SS25 season, we have reinvented one of our most beloved designs – the Swirl. Created as a dreamy, warped version of our famous 40-colour Signature Stripe, the Swirl has long been a staple of our women’s collections. Now it returns in updated form, with its bright, vivid colours softened into a pleasing palette of vintage-flavoured hues. Most prominently, the new Swirl design features in a collection of women’s handbags, at the centre of which is Bridget, this season’s star bag.

We asked four stylish women across four cities – Naomi Elizée in New York, Magda Kaczmarska in London, Michela d’Angelo in Milan, and Camille Yolaine in Paris – to show us how they style their Bridget bags, and also offer a few crucial fashion tips. First up is Naomi Elizée, a New York-based fashion editor and creative. Naomi took her Bridget bag along to New York Fashion Week, using it as a striking pop of colour and pattern to complete her equally striking look.