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Have You Seen Matt Smith?

If you’re in New York or LA, keep an eye out for our campaign star Matt Smith on billboards, signs and screens across town.

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As the star of last year’s Autumn/Winter campaign, Matt Smith’s unmistakeable face popped up all over, from New York rooftops to the London Underground. We’re thrilled that he’s reprised his role as the face of Paul Smith for another season, and to mark the occasion the billboards, signs and screens are back.

If you’re in New York or LA, be sure to keep an eye out for him. In LA he’s hard to miss, rendered 12 feet tall on billboards above the city’s iconic boulevards. And in New York you’ll find him bringing a bit of debonair glamour to the subway. 

So, have you seen him?

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Published: 02.24

Words: Nathan Sharp

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