Paul Smith at Harbour City, Hong Kong
Another phase in our stripy celebration, we unveil a new installation at Hong Kong’s Harbour City shopping centre.
‘Sometimes it’s the carrot that’s the important thing.’ That might seem like one of Paul’s more cryptic mottos, but it’s actually a very simple idea. Dating all the way back to his days as a freelance textile designer – before Paul Smith was Paul Smith – he understood the value of getting people in the door, and doing so by sometimes unconventional means. Many years ago, Paul attended a trade fair in Germany, representing a textile mill in Bradford that he had designed some fabrics for. Deciding that their booth wasn’t suitably eye-catching, he decided to decorate by putting a bowl of tulips front and centre. When the man he was working for arrived, he was horrified to see that Paul had broken from the strictly uniform set-up that every other booth had followed. That is, until Calvin Klein happened to stop by, and ordered a large quantity of their fabrics.
This early experience proved what Paul had already suspected – that being able to pique someone’s curiosity is a very powerful thing. When Paul later opened his first shop, followed by another, then another, he always kept this idea in mind. As a result, each Paul Smith shop has always been filled with unusual items, unconventional art, and bizarre curios, often taken from Paul’s personal collection.
The blurring of lines between retail space, art gallery, and personal museum is now relatively commonplace, but in those early days of Paul Smith it was a unheard of. And this is what a new installation at Hong Kong’s Harbour City shopping complex celebrates. Found on the Ocean Terminal Deck overlooking the city’s famous port, the installation consists of three three-by-three metre spaces, representing the dimensions of Paul’s very first shop in his hometown of Nottingham. One cube contains items relating to Paul’s dual passions of cycling and photography, while the next contains a collection of specially made neon signs – inspired by Hong Kong’s unmistakeable technicolour glow – which refer to key aspects of the brand’s history. The final cube is ‘Barber Paul,’ a recreation of a traditional barber shop, paying tribute to the art of shopkeeping. Taken together, these three ‘shops’ reflect how Paul’s natural inclination as a collector dovetails with his role as master shopkeeper.
Rounding out the installation is Bar Paul, our touring café pop-up serving alcoholic beverages, soft drinks and food.
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Published: 09.24
Words: Nathan Sharp