Traceability
We're proud to present our first Digital Product Passport (DPP). This pilot initiative underscores our commitment to elevating transparency, championing sustainability and fostering a deeper connection with our conscious community.
Inside each piece you'll find a unique QR code on the care label. Simply scan it or enter the item's SKU below to open up a world of product detail, from fabric to factory.
Want to trace a product?
What's a Digital Product Passport?
A Digital Product Passport is more than just a digital platform. By scanning each product's QR code, customers can unlock detailed insights, exclusive gifts and the ability to download a unique non-fungible token (NFT) by way of a digital receipt.
This has been brought to life via a collaboration with Coinbase, bridging the gap between customers and the brand. This partnership allows us to connect to our customers using Web3 technology, who'll be able to store the NFT within a Coinbase digital wallet.