AW25 will see the launch of Paul Smith Loves Barbour, a new collection comprising reimagined versions of some of Barbour’s most iconic coats, alongside knitwear, accessories, and t-shirts. Inspired by livestock competitions and farm shows, the collaboration takes a playful approach to country classics, with unusual shades of waxed cotton, patchwork constructions, and a recurring Friesian cow motif.

As two of the most beloved names in British fashion, Paul Smith and Barbour share a lot of common ground. There is the unwavering focus on quality and timeless design, of course, but also an innate understanding of the specific qualities that make British style unique. Both Paul Smith and Barbour have been a constant presence in the wardrobes of well-dressed people for many decades, deftly mixing heritage with a forward-looking attitude.