Paul Smith AW25: From Paris to Tokyo
We present a short documentary following Paul as he prepares for his AW25 shows in Paris and Tokyo.
A lot of work goes into a fashion show, a fact that Paul knows only too well, having put one on every season for the last fifty years or so. And if one fashion show wasn’t enough of an undertaking, for our forthcoming AW25 collection we mounted two – one in Paris in January, and another in Tokyo in March.
We were also lucky enough to be invited to Rakuten Fashion Week Tokyo, to appear as part of Rakuten’s guest designer showcase, “by R”. This gave us the opportunity to present the collection again in an entirely new context – this time as a catwalk show – and to create a fashion moment in a city which is very dear to Paul.
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For our AW25 collection, we look to the other side of the lens, focusing on the personal style of some of the 20th century’s most influential photographers. Elegant tailoring fabrics and classic silhouettes are subverted through subtle pattern clashes, gently exaggerated proportions, and unexpected textures.
01.25
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Words: Nathan Sharp
04.25