The Making of the Claridge’s Christmas Tree
An honour given to some of the biggest names in fashion, this year Paul Smith has been selected to design the Claridge’s Christmas tree.
The Paul Smith Christmas tree is now on display in the foyer of Claridge’s hotel. We give you a sneak peek into the whole process, from initial sketches to final installation.
Claridge's Hotel, Brook Street, London, W1K 4HR.
The Making of the Claridge’s Christmas Tree
With this in mind, it seems only natural to begin to wonder, how would the most expressive people express themselves in tree form? It’s a question Claridge’s have been asking – and answering – over the course of the last 15 years. Each Christmas, the historic Mayfair hotel invites a different designer to create a spectacular tree for their grand foyer. It’s become a much-loved and eagerly anticipated tradition, drawing in flocks of visitors each season who rush to see the new tree. And this year, it’s Paul’s turn.
We’ve created a short film to bring you behind the scenes of the process, following it all the way from initial concept meetings to the final install, which you can watch above. And if you’re able to, we highly recommend stopping by Claridge’s to see the tree for yourself.
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Published: 12.24
Images: Andy Donohoe
Video: Andy Donohoe and Thomas Wootton
Words: Nathan Sharp